The Brand Triangle
It’s something of a cliché, but it’s true: your brand is much, much more than just your logo. Your visual brand elements alone won’t make your customers keep coming back for more; you need to live and breathe the brand, in everything you say and do. That’s why it’s so important your visual brand is supported with a deep understanding of your brand promise, brand values and brand story. The visual brand I design with you will encapsulate all of those things.
The Brand Triangle is my way of illustrating how the three elements of your marketing – external marketing, internal marketing and interactive marketing – work together to deliver your full customer experience.