‘78% of engaged staff are brand advocates – likely to recommend their company’s products or services’ (Source:KPMG)
Brand awareness is no longer just for the marketing and communications department. Your brand is what engages your employees, allowing them to make a meaningful and personal connection that in turn ensures a deeper bond with your customers and sustainable, profitable sales. That’s why you need to put your employee’s relationship with your brand at the forefront of your mind when planning brand strategy and execution. It’s crucial you unlock the brand-building potential of your most powerful team of advocates.