Seven steps to build great employee engagement and a more profitable brand
Thinkography’s Brand Spark Workshop is designed for Business Leaders with teams of 5-50 people, that want to deliver exceptional service and grow their profits.
No-one sets out to build a business that’s ordinary. As entrepreneurs we are driven by the vision of making our business extraordinary.
But being The Boss can be lonely, and you can’t do it on your own. To fulfil your potential you need your team’s full support. Dragging a reluctant team with you saps your energy and motivation, and holds your business back.
However, a motivated and inspired team, driven on by the same clear vision and purpose as you, is the catalyst that will power your company to grow into the business you dream of.
In this workshop I’ll share our methodology, and how it delivers real, measurable improvements to the bottom line.
We call it Brand Culture: the concept that exceptional business success lies in everybody throughout your organisation playing a conscious and enthusiastic role in developing your brand.
Our unique Seven Step Process starts by helping you define your company’s true purpose and the vision you have for what the perfect future holds. This is the rock-solid foundation on which we will build your brand promise and the strategy that supports it.
We then design powerful, crystal-clear ways to communicate these ideas to your team.
By uniting everyone in your organisation around a meaningful and inspirational brand, we’ll motivate your people to deliver your product or service with new purpose and an uncompromising commitment to excellence.
This workshop will set you on the path to unleash your full potential as an organisation, leading to personal fulfilment, deep customer satisfaction and collective, profitable success.
During the workshop we’ll help you:
- Understand the true meaning of brand – and why it is so much more than just your logo.
- Define your company’s true purpose and vision – the foundation of your brand promise and the strategy that supports it.
- Attract more of your ideal clients and deliver outstanding customer satisfaction.
- Turn greater engagement into higher profits; five key metrics your team can improve.
- Bring the most talented recruits to your door as they’ll want to work for you!
- Make sure everyone in your team plays a conscious and enthusiastic role in developing your brand.
- Motivate your people to deliver your product or service with new purpose and an uncompromising commitment to excellence.
- Discover how to make sure your employees love your brand as much as your clients do.
- Unite everyone in your organisation around a meaningful and inspirational brand.
- Find greater personal fulfilment in your business.
Your money back!
Having completed the workshop, should you choose to continue working with me and book my BrandSparkVIP consultation package, the cost of this workshop will be discounted from the fee.
As part of the BrandSparkVIP package, should you wish, we will set up a free trial of the excellent Engagement Multiplier online tool; this will help us establish a truly accurate picture of your current workplace culture.
Arrival and Registration: 9.00am-9.30am
Includes delicious Buffet Lunch, and refreshments throughout the day
Part One: Make Your Business Extraordinary
Where is your brand now? What’s holding you – and your team – back?
Thinkography’s 7 Step Process: How to build a great Brand Culture
Explore your ‘Why?’: Define Your Purpose
Express your viewpoint: What do you stand for? What do you stand against?
Understand your destination: Define Your Vision
Engage people with your offer: Define your Brand Promise
Part Two: Turn Engagement Into Profit
Unify your marketing: Understand the Brand Triangle
Communicate your brand: Bring your team with you
Setting targets and goals: Compound gains and the 5 Key Metrics
Establish our starting point: An introduction to Engagement Multiplier
Plan the journey: How will we inspire and communicate the changes required?
Next steps: Making It Happen