Seven Steps To Build Great Brand Culture

There are seven key steps that we work through to design, build and establish your ideal brand culture. We start with exploring your vision for your business, the purpose that drives you, and what your ideal team and workplace will look like.

We’ll then examine the reality of where you are now, and develop a crystal-clear understanding of the path that will take us to where you want to be.

The seven steps are the framework which we’ll use to build up your brand culture, layer by layer, step by step:


Why does our company exist? Why do we do this? What drives us?


What does the perfect future look like for our business?


How close are we to achieving our vision? How does our collective vision align with and complement our people’s own personal ambitions? What is the journey that will take us there?


Imagine what the most engaging and motivating workplace will feel like.


Embrace a curious mindset with an energetic desire to try new ideas


Empower strong, charismatic leaders that will keep everyone focused


Implement bold actions to drive everyone confidently towards the vision


We split these steps across four key phases, so that we can adapt the pace of your project to suit your resources and budget.

  1. Purpose + Vision

  2. Alignment + Inspiration

  3. Creative Communication

  4. Leadership + Action

Working in this way allows us the flexibility to tailor our work to your specific needs while at all times having a clear and logical system in place to keep us on the straight path to success.


Ready to start? Book your Brand Spark now!

Wherever you feel you currently are on your journey to a great Brand Culture in your organisation, we always start working together with our Brand Spark.

This is where we build the rock-solid foundations that are essential to support the development of a powerful and sustainable brand culture. The energy and thought we put into this process will pay off over and over as we go on to develop your brand.

We’ll get together in a comfortable venue, away from your workplace, to allow us to relax and think clearly.

Starting with the end in mind, we’ll explore your vision for what your extraordinary business will look like, and take our first steps towards developing the brilliant team that will help take you there.

Get in touch now to find out more and book your Brand Spark